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Step by step guide to an affordable seo strategy.

The most affordable search engine optimization strategy is to do it yourself. This is much easier said than done. If you’re on a budget, the thousands of dollars you can save in consulting fees and services will be worth the effort for your initial strategy. As the website progresses up the search engine charts, you will need to either hire an expert, or outsource to a consultant. The goal is to make it affordable over a time period.

If you are going to achieve success at this, you’ll need to follow every step!

Listed here are the steps you will take

1. Ensure your website is clean (no broken links) hosted by a reputable company, or by yourself with a static IP address, and fast. 2.Optimize your keywords 3. Submit to the search engines and directories 4.Work on your page rank 5. Add more quality content

Step 1. Make sure your site is clean A clean site begins with clean hosting. Affordable search engine optimization doesn’t imply free or even cheap. If you’re going to host the site yourself, have a static IP address. A dynamic IP address and a DNS redirector will provide the search engine robots trouble.

Now that you are properly hosted, make sure the site itself is clean. This includes 2 main components. Make sure you don’t have any broken links, and ensure the site loads fast. This implies no unnecessary graphics. You should also test the site to make sure it scales well at different resolutions and with different browsers. This does not help with affordable search engine optimization, however it will ensure the visitors you drive to your website will have a pleasant experience.

Step 2. Optimize your keywords and keyword phrases. Keep your keywords for each page to a minimum of 2 or 3. When you have made the decision on your keywords do a search with a keyword tool (you can search the internet, there are several which are all quite good) and find out how many searches are completed for each phrase.

Step 3. Submit your site to the search engines. Vital note! Do not make use of search engine submission software to submit the site. Google’s terms of service clearly suggest that this is a violation. Most quality search engines will see this as spamming the site and penalize you for it. These products are good for working on your page, they’re not good for actually doing the submitting. You will find that the path to affordable search engine optimization, and also professional search engine optimization, provides no short cuts.

Step 4. Work on improving your page rank. Keep in mind page rank is that critical metric that enhances you over the top of your competitors, when everything else is equal. To increase your page rank, you have to get other sites linking back to you. There are many ways to do this, a few of them will assist considerably, others will hurt. Link exchange programs were the old way of increasing page rank. A few of them still offer value, but it is limited. You want the links back to your website to be quality, not just a page with a thousand links to people attempting to increase page rank. Your best 2 options are writing articles that get published, and requesting links from vendors and other business partners.

Step5. Add more quality content to your site. Steps 4 and 5 can work together. As you are writing content for your website, you can submit all or part of the page to the article directories to increase your page rank. When putting content to your site, do not go overboard. If you have written a really great piece that does not help to increase your website, make use of it to submit to gain page rank. If you simply add page right after page to your site, you’ll end up with something that is difficult for visitors to use, annoying them and costing you sales.

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Keywords are the most important and frequently used method of bringing more traffic to a website. To implement certain Search Engine Optimisation, in short SEO, keywords have an important role, though keywords are a small portion of overall SEO plan.

Keyword research is essential to identify how your prospective customers are using the search engines and to find the information or products they want. To get the best results by SEO, you need to put these words or phrases on your site with ensuring that these words are relevant for your target customers.

At the very beginning when webmasters and content providers started site optimisation they realised that this process will be the future’s most important online marketing tool, keywords were stuffed and hidden all over a website as a trick to get higher rank on search engine result pages. But now these tricks were revealed and you need to use your keywords openly and clearly.

Search engines algorithm indexes a site based on the keyword. Therefore, in order to optimise your site and to bring more traffic to your site you must use the keywords properly. This will ensure that the customer hits the right keyword instantly and can reach your web page quickly.

Placements of the keywords are generally a tactful action. Generally it can be added with Meta tags in your HTML code. It may not be the essential technique but still important.

Placement of keywords depends on what type of web page you are developing. In case of web 2.0 properties like Squidoo lens, Hub Page or Google Knol, then it better to have a keyword with the registered URL, in the titles, subtitles and text content of your site, and also there may be other tagging space available to fill in. For blogpost it is better to have the keywords in URL, but at the same time it is essential to make sure that your blog templates are added with this strategy. You can set you preferences under settings and then permalinks.

Putting keywords on the title tags located at top right of your documents in the head tag will allow your text to be shown on search engine result like a headline. Keywords that can relate human will improve the chances of bringing more traffic to your website. Link all the pages on your website with exact same keyword. Better to use more keywords to link a specific page.

Mention the keywords once or twice throughout your articles. Use bold option and different colors for the most important key words and you can place them at the top of your article and in the sub headings. Do not stuff your page with meaningless words.

SEO experts disagree about the density of keywords required on your website. According to some experts it should be maximum 2% and others vow for as high as 10%. Since there is no specification, you need to write same for both organic visitors and search engines algorithm. Keywords should be enough but not more which will make your content boring and the visitors will turn off.

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