SEO UK - How Good English Can Improve Your Online Business
Why hire an SEO UK company? Well, there are a few reasons, and they all revolve around your company and the bottom dollar.
Right now, the big thing in SEO and copy writing is to hire people from a country with a weaker economy, people who don’t speak English as a native language. If you don’t really care about the quality of what is produced, that’s fine. However, this sort of writing, sorry to say, isn’t good for much more than embarking on a new career in the competitive world of spam.
We’re not saying that there are no non-native English writers who are any good, but the tendency for such companies is not to hire people who are all that proficient at the language. And regardless, someone using English as a second language rarely reaches the same level of proficiency as someone who’s been speaking it their whole life.
If you’re wondering exactly how deeply the quality of writing can affect your business… Well, okay, let’s say you’re a sound engineer trying to bring in some more business. So you hire a non-native English speaker to write a page up for you, and it reads something like this…
“When watching to capture his memories, you want to contract the best photographer of the wedding can allow yourself. These are the photographies you will forever caress for a course of the life, photographies that you will demonstrate to his children a day. You only obtain one wire drawing in the perfect album of the wedding, so a photographer who you can trust.”
Does that sound trustworthy? Would you buy medicine from those guys? Maybe some snake oil or something to make a certain part of your anatomy larger, but not much else. Or would you prefer to advertise your company with something like this…
“When hosting a party or playing a live show, you need to be sure that the music is coming through your sound system crisp and clear, that the bass is thumping and the people keep dancing. You won’t get this without a qualified sound engineer. Proper sound engineering can mean the difference between one of the hottest joints in town, or ‘that bar on the corner with the really crummy sound’.”
We got the first paragraph by feeding the second through a translation program into Italian and back again. If you think that’s a cheap gimmick we’re using to make a point: It’s not. A lot of non-native English SEO companies actually use translation software. That’s how they can get away with charging a fraction of a cent per word. Many such companies don’t even hire people who speak English at all.
It’s up to you, it’s your dime, it’s your business, and yes, native English speaking writers are going to charge a little more than non-native English speakers, but they can guarantee you readable, coherent content. You want copy writing that brings business in, not writing that scares everyone away. Let’s be honest, it’s really a crap shoot trying to get great content in any language out of someone who doesn’t speak it as their first language, or in some cases even speak it at all in the first place. If you want good English writing, hire a good English writer.